Lesson 1: Overview and course objectives

chef1

Hi there! You’ve brought your business online (Courses 1 – 4) and you’ve implemented some great SEO practices (Course 5) to help your customers find you. Now, let’s talk about reaching out to your existing and prospective customers. In this course, we’ll walk through how to create an email marketing strategy.  

Email marketing is key for connecting with your customers

Outside of your website, email will be a primary way to connect with your customers. In fact, promotional emails are one of the most economical ways for any business to connect with customers. Research shows that a message is 5 times more likely to be seen through email than on social media sites.

Through email marketing you can also track who has opened the email and who has clicked on the links inside. Knowing what your customers are doing with your email helps identify who’s interested in your news. Watch the following video to learn more!

Email is a great way to connect with your customers and share news or promotions. In this lesson we’ll cover all the basics, plus a few special topics. We’ll also help you get set up with your email marketing essentials.

BY THE END OF THIS COURSE, YOU SHOULD:

  • Understand best practices for email marketing 
  • Know how to craft compelling emails
  • Strategize how to gain and keep subscribers
  • Know best practices for communicating during a crisis
  • Plan your email marketing strategy and set up your tools

Ready to get started? Just click “Next Lesson” to get things going.