Ok, so you’ve researched your keywords and sprinkled them tastefully throughout your site. You’ve made your site mobile-friendly, cut out duplicate content, and even did some guest blogging. It’s been hard work, but how do you know if all this hard work paid off? Good news! You don’t have to guess. You can measure your…

Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. To improve your on-page SEO, it’s important to place the keywords you identified for your business in your site’s content—especially in the titles, headers, subheads, and body text. Keep in mind, though, the number of…

Keywords are the words and phrases that relate to your business. For example, if you have a business selling tasty organic ice cream in Atlanta, some of your keywords might be: organic, hand-churned ice cream, downtown Atlanta, Georgia, family-owned ice cream shop, etc. Keywords are the words people enter into a search engine when they’re trying…

We’ve compiled 7 key things you can do to improve your site’s search ranking. Each of these sections contains super valuable information, so take your time as you read through each one. Just click on a tip to learn more about it. Now that you know some best practices to optimize your search ranking, let’s…

When talking about SEO, you may hear people talk about on-page versus off-page SEO. Here’s what this means. On-page SEO refers to how your website content can be optimized for search engines Off-page SEO refers to how the activities you and others perform off your website impact your search engine ranking Both on-page and off-page…

You may have heard the term “SEO” thrown around before, but what does it actually mean? What’s behind these mysterious three letters that are supposedly so important? Good news! In this lesson, we’ll cover all the basics of Search Engine Optimization (SEO) and get you one step closer to new customers finding your site.  So,…

Welcome! We can’t wait to teach you all about search engine optimization (SEO) and how you can leverage SEO principles to get found and boost your business’s success. BEFORE YOU GET STARTED Just FYI, there are no prerequisites for this course, but it will be helpful to have your website up-and-running before you begin. If…