Lesson 6: Getting started

Email marketing is all about experimentation, because what works best for one business might not work for another. In this last lesson, we’ll address how to plan your strategy,  choose your email marketing tools, and monitor metrics to better adjust and improve your business. Plus, we’ll help you get up and running with your email…

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Lesson 5: Communicating during a crisis

Imagine this: You’ve fallen into a nice rhythm with your email marketing–you’ve got an eye-catching template, you’ve figured out some great subject lines, and you even have the next couple months of emails planned out. Then, out of nowhere, your current and future plans for your business are all disrupted! This is the situation many…

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Lesson 4: Keeping customers engaged

Remember, a potential customer is making a commitment when they subscribe to your email list, so make sure the emails are worth their while. You can keep your customers engaged and excited about your emails with some intentional planning. We’ve collected some handy tips to help you keep your customers intrigued with your emails.  Time your…

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Lesson 3: Gaining subscribers

Now that you know how to craft compelling emails, you’ll need subscribers! When people subscribe to your emails, it helps keep your business at the top of your customer’s mind when they’re looking for a product or service like yours. Check out the video below to learn more about how to build a high-quality subscriber list. Here…

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Lesson 2: Crafting effective emails

Growing your business with email marketing does not need to be complicated. Email marketing is best used for educating, selling, and entertaining. With those purposes in mind, use these 5 best practices to engage potential customers.  1. Start with a killer subject line  People will open your email based on your subject line and return…

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Lesson 1: Overview and course objectives

Hi there! You’ve brought your business online (Courses 1 – 4) and you’ve implemented some great SEO practices (Course 5) to help your customers find you. Now, let’s talk about reaching out to your existing and prospective customers. In this course, we’ll walk through how to create an email marketing strategy.   Email marketing is key for connecting…

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