Lesson 6: Wrap-up

You now know what a brand is, why it’s important, and what it takes to build an effective brand. You’ve also done some important work to strengthen your own brand by identifying core pieces of your brand and evaluating how well you currently communicate your brand. Your business is special and we want the world…

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Lesson 5: Design your website to reflect your brand

In the last lesson we learned that your website should reflect your company’s brand. This means that the overall look and feel of your website should match your brand colors, fonts, and logo in order to give your business or non-profit a consistent and recognizable identity. In this lesson, we’ll provide you with some resources…

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Lesson 4: What makes a good website design?

So, you know the key information you want to be at the top of your homepage (your CTA), but how do you start building a visually appealing website? First impressions matter. Website visitors will immediately judge the credibility of your business based on your website’s attractiveness. (No pressure, right? We’re getting flashbacks to the days…

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Lesson 3: Identify your website’s purpose

“If you aim at nothing, you’ll hit it every time.” — Zig ZiglerIf we don’t set goals, we won’t accomplish much of anything. This is also true when designing a website. You’re devoting valuable time to creating a website, so let’s make sure your website will help you meet strategic goals for your business. With…

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Lesson 2: What is the purpose of YOUR website?

Before you start building your website, you need to answer one important question: Why do YOU want a website? This may sound simple, but answering this question is foundational to building an effective website. TAKE TIME TO REFLECT What are some of the reasons that you want a website? Take some time now to jot…

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Lesson 1: Overview and course objectives

Hi there! We’re thrilled you’re ready to start learning about how to design a great website. You’ve been putting in work! At this point, you’ve developed your brand identity, selected a memorable domain name, and found the right hosting account to help set up your website. Now, we get to the really fun stuff—actually building…

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