PROGRESS, NOT PERFECTION You will likely fail the first few times you market your store, and that’s totally normal! A wise man once said, “Version one is better than version none.” Most companies make mistakes that end up one of two ways: they either think what they’ve created is perfect from the get-go and never…

Having your own store is invaluable. It gives you full creative control over how your business is presented to the world and your products are celebrated. It can also be your foundation for connecting with customers who are shopping elsewhere. Sell your products and services through popular marketplaces You probably know that marketplaces like Amazon,…

As the saying goes, “You can’t manage what you don’t measure,” which is overwhelmingly true with eCommerce stores. Once you launch, how will you be able to know how your store is doing? In Course 5, we talk about how Google Analytics (GA) can be useful for measuring your SEO. As luck would have it,…

Congratulations! You’ve curated a list of products that you know your customers want and are well on your way to generating trust with them! Take a moment to celebrate what you’ve been able to accomplish so far. Streamline your site’s checkout flow While we’re sure you’re not surprised, there’s more work to do. Even though…

When selling, it’s important to establish trust and authority with your customers. You want to help customers feel safe when purchasing your products. Likely, this is something you can relate to. Not many customers (ourselves included!) are excited to buy from a company that isn’t trustworthy, reliable, or not an expert in what they’re offering.…

Once your store launches, you’ll want to spend time validating your product selection with your customers. Market validation means that there is measured confidence in the relevance of your product or service. Typically, this is a combination of strong customer desire for your offerings and an excellent customer experience. Do some research with your target…

You’ve done it! You’ve created a brand for your business, a website, and now you have an online store where customers can purchase your products and services. HEADS UP! If your online store isn’t live yet, that’s okay. We designed this section’s information to help you grow and evolve your store, so it’ll be most…

You’ve done well so far! There is one last step in preparing your products for your online store. After you sell your products, you have to determine how you want to get paid and plan to deliver the product to your customers. When deciding, consider who your customer is and how you do business. Are…

When pricing your products, it’s important to strike a balance between being competitive in the market while also making a profit. If the price is too high, your business might never get off the ground. If the price is too low, you might have a lot of initial sales, but you won’t fund the continued…

When assembling your online store, it’s no mystery that the most crucial aspect is presenting the products themselves. The two main elements we need to consider are the product descriptions and photography. Good photography is essential for eCommerce success Photography is key to selling your product and services online. You need to incorporate two main…