Lesson 1: Part 1: Preparing for an easy online store build

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Congratulations! You’ve successfully created your (name of your business or non-profit) website, told your story, communicated essential information, and provided a call-to-action for your customers. You’ve also optimized your website based on relevant keywords to improve your site’s SEO. There’s only one part of the website we have left to build: your online store!

HEADS UP!

By the way, while it isn’t necessary to have designed a standard website for your online store, it will help your online store be more successful. If you want to create a website that shares who you are, what you do, and how you help your customers, check out Courses 1-4.

eCommerce functionality opens up a world of possibility

If you have a product or service that is for sale, making your site eCommerce-friendly will have huge benefits for you. An online store will help remove barriers to purchase for your customers and increase your overall profitability.

BY THE END OF THIS COURSE, YOU SHOULD:

  • Know how to optimize your homepage around drawing customers into your online store
  • Learn the best techniques for preparing your products for selling them online
  • Be able to price your products to make a profit
  • Understand the various payment and shipping methods available

eCommerce can be confusing and overwhelming at times, but doing the right preparation before beginning can make the process smoother. You’ll have all the information and tools in place to successfully launch your online store. Click “Next Lesson” to get started!