Lesson 6: Part 2: How to successfully sell through your online store

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You’ve done it! You’ve created a brand for your business, a website, and now you have an online store where customers can purchase your products and services.

HEADS UP!

If your online store isn’t live yet, that’s okay. We designed this section’s information to help you grow and evolve your store, so it’ll be most helpful to come back to this part once you launch your store.

Building an effective online store requires iteration

Most stores fail because entrepreneurs think they’ll get everything right the first time and never really come back to it. However, the “build it, and they will come” mentality doesn’t work in the real world. To effectively sell through your online store, you have to adapt, change, and evolve your store around your customers’ and market’s needs.

BY THE END OF THIS COURSE, YOU SHOULD BE ABLE TO:

  • Validate your products
  • Generate trust with your customers
  • Maximize your sales
  • Measure your success
  • Grow your reach by selling on Marketplaces and Social Media
  • Test and iterate your online store

Businesses evolve from ‘good ideas’ to successful enterprises when they’re regularly measured and adapted. It might be a lot of work, but the more time you spend tweaking and perfecting your store, the more you’ll sell. Click “Next Lesson” to get started!