Lesson 1: Overview and course objectives

2018_0411_Cielito_Artisain_Pops_GDA_4816

Welcome! We’re excited you’re here, and we can’t wait to guide you on your journey to understand, evaluate, and build your brand.

To give you some context, this course is part of Empower by GoDaddy, which is a global community and philanthropic program designed to equip entrepreneurs like yourself with the training, tools, and peer networks you need to accelerate your journey.

Our structure at a glance

This course is the first in a series of courses designed to empower you to build and communicate your brand through a beautiful website. Over the next four courses, you’ll learn how to evaluate your brand, identify the tools you’ll need to build your website, choose a website design template, and build content that successfully communicates the story behind your business.

A quick note from our CEO

We’re so glad you’re here, and we can’t wait to see where you’ll end up. We really believe in what you’re doing and wanted to share a quick note of encouragement from Aman Bhutani, our CEO. Check out the video below!

We know you’ve worked hard to build an awesome business, and we want to help make sure your website communicates that awesomeness. To build an effective website, you need to first take the time to define what it is that you do and how you want to show up in the virtual marketplace.

In this course, we’ll dig into why defining your brand is so important. We’ll walk through what a brand is and uncover best practices for building an effective brand. The activities at the end of this course will help you evaluate your brand and current online presence, and distinguish what makes your company unique.

BY THE END OF THIS COURSE, YOU SHOULD:

  • Understand what a brand is and why it’s important
  • Know the 4 key steps to building your brand
  • Be able to evaluate your brand and state your company’s mission and values
  • Possess key knowledge you need to start building a website that effectively communicates your brand

So, what is a brand, anyway? Click “Next Lesson” to start learning.