Lesson 1: Overview and course objectives

GoDaddy_Stock_01038

Welcome! We can’t wait to teach you all about search engine optimization (SEO) and how you can leverage SEO principles to get found and boost your business’s success.

BEFORE YOU GET STARTED

Just FYI, there are no prerequisites for this course, but it will be helpful to have your website up-and-running before you begin. If you want help building and launching the core components of your website, you can check out Courses 1 through 4!

What’s ahead

In this course, we’ll start by covering some overarching concepts about how search engines work, what this “SEO” thing means, and why SEO is important. Then, we’ll help you implement great SEO practices for your website. We’ll show you how to create a keyword seed list, utilize keywords in your content, and measure the success of your SEO practices.

BY THE END OF THIS COURSE YOU SHOULD:

  • Understand foundational concepts about search engines and SEO
  • Recognize how to implement key SEO practices for your website
  • Know how to research keywords and create a keyword seed list
  • Be able to measure your SEO success with Key Performance Indicators

You’re going to be an SEO pro before you know it! Click “Next Lesson” to get started.