Lesson 1: Overview and course objectives

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Welcome! We’re excited you’re here and we can’t wait to help you build and expand your digital presence. In this course, we’ll focus on building a strategic social media presence that reflects your business.

Check out the video below to see some of the powerful ways that social media can benefit your business.

Social media helps your brand connect with an audience

Did you know that 80% of internet searches happen on a smart device like a smartphone or tablet, or that 1 in 5 minutes spent on a mobile device is spent on Facebook? In order to get found by customers and connect with your audience, it’s important to be where people are already searching and connecting–social media!

Social media are applications where people can connect with a network of online users, both people and businesses. Popular social media platforms include Facebook, Twitter, Instagram, Yelp, SnapChat, YouTube, Tik Tok, and LinkedIn. 

Here’s what we’ll cover in this course

With so many social sites to choose from, we’ll help you figure out how to build a social media presence that works best for you and your business. We’ll cover how to set up your profiles, when to post, how to engage your audience, and how to measure your success.

BY THE END OF THIS COURSE, YOU’LL KNOW: 

  • What social media you should be on
  • What your goals should be for your social media
  • How to post consistent and engaging content
  • How to leverage social media analytics

Social media is an important and fun part of your digital presence, so let’s get started! Click “Next Lesson” to start learning about choosing the right social accounts.