Lesson 11: Grow your reach by selling on marketplaces and social media
Having your own store is invaluable. It gives you full creative control over how your business is presented to the world and your products are celebrated. It can also be your foundation for connecting with customers who are shopping elsewhere.
Sell your products and services through popular marketplaces
You probably know that marketplaces like Amazon, Etsy, and eBay are leading online sales channels. Amazon alone gets 2.3 billion visits each month. But did you know that once you create your online store, you can use your site to sell on the marketplace most popular with your customers?
If you’re using GoDaddy’s online store, you can sell your products across the leading online sales channels, such as Amazon, eBay, Etsy, and Walmart.com, all while managing your inventory right from your online store. Take a look at the video below to learn more before continuing on.
You can also link your products to Google, and have them show up in Google Shopping listings – for no additional charge! It’s pretty awesome! Linking to marketplaces helps you reach more customers.
Sell through social media to extend your reach
Selling on social media is another great way to expand your online presence and get your products in front of more shoppers. Selling on social media helps you stay on top of customer preferences and ahead of the competition. When it comes to selling on social media there are a number of platforms you can choose from. But how do you know which one is right for your business? Should you be selling on more than one platform? What about all of them?
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Take a look at the platforms that you have business accounts with right now. Prioritize selling on the platforms you’re already on. Look at metrics behind your existing accounts. Which one are you receiving the most engagement on? That’s a great indication of which platform would bring you the most revenue when it comes to product sales.
You may also take your audience demographics into consideration. Are you selling to consumers or to other businesses? Are your customers teens, millennials, or seniors? Are they predominantly male or female? To continue learning about selling on social media, we recommend checking out this helpful article.
Integrate your shop with social media platforms using GoDaddy’s native tools
If you’re using GoDaddy’s online store, you can connect your Facebook and Instagram accounts to your website directly, which makes selling products on these platforms a breeze. And with hundreds of millions of consumers shopping on social, it’s never been more important to get started. On Instagram alone, 130 million people tap on a shopping post every month!
Once you’re connected, you can sync your products and then quickly and easily create shoppable posts on Facebook and Instagram. When a shopper sees your post and they click it, they are taken back to your online store to complete the transaction! It’s pretty cool. Your customers can also use Facebook and Instagram checkout, making it even easier for shoppers to find and purchase your products.