Lesson 6: Getting started
Email marketing is all about experimentation, because what works best for one business might not work for another. In this last lesson, we’ll address how to plan your strategy, choose your email marketing tools, and monitor metrics to better adjust and improve your business. Plus, we’ll help you get up and running with your email marketing.
WANT TO GO DEEPER WITH EMAIL MARKETING?
Want to learn even more handy tips and tricks about email marketing? You can check out GoDaddy’s video course on Getting Started with Email Marketing. Remember, if you’re using the Website + Marketing package email marketing is built into your product. Regardless of the product package you select, you’ll still get email marketing tools through the Digital Marketing Suite.
Plan your strategy
First and foremost, you want to make sure your email marketing helps you meet the goals you have for your business. Do you want to inform your audience, drive sales, build your brand, etc.?
Email marketing allows you to be more aggressive in your CTAs because the customer has agreed to receive your emails–they’re already interested in your business! Learn more about setting goals for your email marketing in the video below.
Choose your tools
There are a lot of email tools out there so consider what your goals are and what the tool’s email marketing capabilities are. Does it create mobile-friendly, beautiful emails? Does it have high deliverability? Does it show open and click rates?
Keep in mind that sending emails is only half the battle. Make sure you have a tool that tracks email marketing metrics. (Spoiler: GoDaddy’s Email Marketing tool has all these features. You can learn more about it here).
Measure your success
With effective email marketing tools, you can track how many people open each email and whether they click on the call to action (CTA) in the email. This will tell you what your customers like and don’t like.
Remember, this is a process and customers may still be interested even if they didn’t open the email. Try small changes before overhauling your whole strategy in response to your metrics.
Measuring email performance | GoDaddy
Activity: Get started with your email marketing
Ok, you’ve learned some best practices for crafting your emails, growing your subscriber list, and keeping customers engaged.
Now, let’s get you set up to put these skills into practice. Complete the following to-do list to get your email marketing essentials ready to go!
5 TO-DOS
1. Write down specific goals for your email marketing
Do you want to drive sales, build loyal customers, keep your audience informed, etc.?
2. Choose your email marketing tool
Find one that is visually appealing, mobile-friendly, and shows desired metrics. May we suggest GoDaddy’s Email Marketing Tool? Get started here.
3. Plan how often you’ll send emails
Set the rhythm for email frequency (2 per month is a good start) and plan upcoming promotions.
4. Add email sign-ups to your website and social media profiles
This will help increase your subscriber list.
5. Create a template for emails
Set a clear structure, make sure the visuals match your brand, and place the most important text first.
Congratulations! You’ve completed Course 7, and, more wonderfully, you’re ready to send your first strategic marketing email!
Want to grow your marketing strategy even more? In our next course, we’ll learn how to implement social media marketing for your business.