Lesson 6: Start building your social media presence

You’ve made it to the last lesson! Along the way, you’ve learned how social media can boost your business, how to connect with the right customers on the right platforms, what best practices to follow when posting for your business, and how to leverage social media metrics. 

Let’s apply what we’ve learned

Without further ado, let’s put all this good information into practice! Here’s your to-do list to help you get started building your social media presence. This should take about an hour if you’re getting started for the first time, but take all the time you need, and have fun with it!

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6 TO-DOS

• Choose which social media accounts would be best for your business
  Research different options and see which ones will best help your audience find you.
• Create your social media business profile
  Choose one of the social media sites, create your profile, and fill out your bio.
• Start your social media posting calendar
  Plan out the events, holidays, or deals you want to promote over the next 3 months.
• Gather content you can use for informational, promotional, and fun posts
  Collect high-quality photos of your products or staff, gather fun facts about your business, etc.
• Create your first post
  Create a post that engages your audience–keep it short and sweet.
• Check out your metrics
  Investigate analytics tools for your social accounts and see what’s resonating with your audience.

Congratulations! You’ve completed the course and are ready to dazzle with your social media. We’d love to see what you come up with! Connect with @GoDaddy on your favorite social platform!