Lesson 9: Maximize sales

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Congratulations! You’ve curated a list of products that you know your customers want and are well on your way to generating trust with them! Take a moment to celebrate what you’ve been able to accomplish so far.

Streamline your site’s checkout flow

While we’re sure you’re not surprised, there’s more work to do. Even though customers want to buy your products, that doesn’t mean they will. Companies often lose sales because their checkout process is confusing, or they didn’t offer enough incentive to buy. Let’s make sure you’ve got everything squared away for your online checkout process.

PRO-TIP

Here are some simple strategies to level up your checkout process:

  • Ensure your site and checkout is mobile friendly
  • Offer flexible or multiple payment options
  • Consider lowering shipping costs for the customer (This an option, not a requirement)
  • Set up abandoned cart reminders, perhaps offering a coupon to complete the purchase
  • Use countdown timers to increase urgency
  • Use limited-time offers and sale prices in your messaging

Check out the image below for a good example of a checkout flow that is optimized for maximum sales efficiency. Can you spot all the different ways that this experience helps the customer move forward with their purchase?

It’s not uncommon for customers to forget to take the final step in purchasing and often need an extra push to get them over the finish line. There are many reasons why they’d leave products in their cart, so don’t feel pushy by sending them an email — a lot of times, customers like receiving the reminder and return to purchase what they selected.

Much of the work you’ve already put in will help maximize sales

You can also maximize sales on the front-end by employing simple marketing strategies. The work you’ve performed in Course 5 to optimize your SEO will contribute to maximizing your sales. In addition, social media, local SEO, review management, email marketing, and writing articles can all work together to increase your brand’s presence online. (If you have Websites + Marketing check out this video to see what marketing tools are built-in.)

For these strategies to reach their full potential, you’ll need to understand how well they’re performing and if they’re attracting customers who make purchases. Our next lesson is all about measuring your data to manage your success.